"As with all Apple launches, critics are always there to raise an eyebrow and discuss the missing features, and this is no exception. The lack of retina display for example was always to be expected, after all, one of Apple's biggest predicaments is that its current iPad is proving far too successful. This is a strange position to be in, but it must be remembered that the iPad Mini has been primarily launched to support its bigger brother and to maintain Apple's overall market share. The nightmare scenario for Apple would be if their latest device was so convincing that it substituted potential new iPad custom to a smaller model on a lower price tier, effectively cannibalising existing sales."
Ravi Kamran, chief executive of Trademob, a European app marketing platform, thinks the money is in the ecosystem:
No comments:
Post a Comment